What is SEO, How is it done?
The answer to the question of what is SEO can be defined as all the improvement work done for search engines about a website. Search engines, which are used to search for information and products on the Internet, are the biggest visitor and customer resources of web platforms with these features. In the search results, the majority of the customers visit the sites on the first pages, and this sector has emerged and gained importance over time.
SEO aims to reach the highest number of visitors in the search traffic of these words by ranking higher in search engines with the relevant keywords. In this context, SEO studies aim to provide a web platform where they can reach their visitors more easily and quickly by making websites compatible with search engines in all aspects. In this respect, SEO also helps websites reach a level that is more understandable, easy to use and can give the visitor what they are looking for.
SEO Consulting and SEO Service
Many companies, e-commerce companies, blogs or website owners try to do SEO work or take this service professionally. If you are marketing a product or service, SEO is a must-have tool for you. With the right SEO work, you can deliver the product or service you market to your potential customer faster and more accurately. In addition, even if you have a non-marketing website, you can increase your company's recognition and brand value with professional SEO consultancy service or increase your site's visit rates.
Determining the Target Audience
Keyword analysis: Keyword analysis suitable for the sector is done by focusing on words with high search volume suitable for the target audience. Site contents are optimized in line with the determined keywords, URL structures are updated.
Competitor analysis : By examining your competitors in the sector, growth in your organic traffic, positive reflection of organic traffic on turnover and visibility in search results with the right keywords are targeted within a certain period.
Sectoral Analysis: In line with the competitor analysis, the competitiveness of the sector is examined and the targets are determined accordingly.
Content optimization: Visitor-friendly content containing keywords that are suitable for your target audience and have high search volumes can be defined as SEO-friendly content. This is how website contents are organized.
Mobile compatibility: Mobile-friendly websites rank higher than non-mobile-friendly websites. In this direction, websites are arranged to be mobile-friendly.
User experience: On-site interaction controls are provided based on user experience.
Regular checks: It is possible that the arrangements made may be corrupted by a software problem or an update. Therefore, the project is constantly checked at regular intervals.
Data controls: While the data such as landing pages, most visited pages, organic traffic increases, new user increase rates are analyzed for periods such as monthly and annually; It is also examined on a monthly or seasonal basis.
User analytics: On-site user behavior gives clues about optimizations. Therefore, optimizations are made in line with user analysis.
SEO isn't about getting traffic, it's about getting targeted and relevant traffic.