What is the Purpose of E-Commerce?

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The aim of e-commerce is to deliver products and services to the customer quickly and smoothly. In this way, while sellers increase their market potential and size, buyers benefit from a wide product selection, clear product information, reasonable prices and quality delivery opportunities.

Who Are E-Commerce Users?

E-commerce; It can take place between individuals, companies and public institutions. Therefore, there is a very large user network:

·Individuals

·Small and medium-sized enterprises (SMEs)

Large capital firms

·Public institutions

·Banks

· Insurance companies

· Retail outlets, boutique stores, market chains and

·Second hand stuff

·Marketing

It can be used by many sectors such as education, entertainment, food, clothing.

What are the Advantages of E-Commerce?

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Since the world has a natural limit, there is actually a limit to the market, that is, to the area in which you can grow as companies. However, e-commerce, together with advanced logistics and supply chain, almost completely eliminates these boundaries. It offers the opportunity to sell to the same market repeatedly and in a very short time. Moreover, with the increase in digital tools, marketing methods are constantly evolving.

If we look at the benefits and advantages of e-commerce from the perspective of customers and vendors,

Thanks to e-commerce, customers;

They can access detailed and complete product information.

They can make price comparisons between products.

Have a fast and easy shopping experience.

· They can follow product reviews from various channels.

You can reach discounted prices on many products.

They can choose from a wide range of products.

They can exchange products and services from many parts of the world.

· They can easily follow the campaigns.

If they have a return guarantee, they can shop with confidence.

They can reach the store whenever they want.

· They can easily send products to a buyer other than themselves.

Thanks to e-commerce, sellers;

They have a 24/7 open store.

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What are the E-Commerce Types?

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·Business to Business (B2B) – Business to Business E-Commerce

·Business to Consumer (B2C) – Business to Consumer E-Commerce

·Consumer to Business (C2B) –  Consumer to Firm E-Commerce

·Consumer to Consumer (C2C) – Consumer to Consumer E-Commerce

·Business to Employee (B2E) – E-Commerce from Company to Employees

The most common types of e-commerce used in our country are B2C and B2B. However, of course, the business methods of these two e-commerce types may vary. In the rest of our article, we will briefly list what needs to be done to be able to sell directly to the customer, that is, for the B2C model.